EKLAM Apparel Studio By REAM

The brand

EKLAM Apparel Studio: The Unprecedented Synthesis of Manufacturing Quiet Luxury

In a global landscape saturated with overexposure, EKLAM Apparel Studio responds with the discipline of the essential.

The Carpi-based fashion house redefines the architecture of international shirtmaking through a clear manifesto: The Silent Art of the Italian Shirting

 

EKLAM transcends traditional gender boundaries to bring fluid, gender-free silhouettes to life, shaped from raw natural fabrics—above all, 100% undyed pure hemp and slub linen. The rigorous, minimalist aesthetic dialogues with fluid forms and drapes, offering garments designed to adapt with effortless, timeless elegance.

The Little Bee: The Symbol on the Tag

Observing the collection's hangtag, printed on textured paper with visible raw fibers, the eye catches the detail that seals the claim: a small bee.

This is not a mere decorative flourish, but the conceptual signature that encapsulates EKLAM’s vision:

  • The Silent Industry of Manufacturing: The bee is the perfect metaphor. It represents patience, collective mastery, invisible architecture, and the rigor with which every single detail is hand-shaped by the atelier's seamstresses.

  • The Sovereignty of Nature and Bio-Ethical Respect: Chosen as a sentinel of biodiversity, the bee symbolizes EKLAM's commitment to clean supply chains. The use of raw fibers without chemical dyes, low-water-consumption hemp, and ultra-pure textiles reflects genuine, unpretentious sustainability.

  • The Geometry of Understated Luxury: Just as the beehive is a masterpiece of natural engineering, the EKLAM shirt is a balance of sartorial proportions. The bee is a mark of authenticity that "whispers" without the need for superficial noise.

The bee on raw paper thus becomes the signature of new Italian luxury: conscious, essential, and deeply rooted in the earth

 

Retail Collection SS27: "The Silent Art of the Italian Shirting"

At Centerstage Hong Kong, EKLAM Apparel Studio's proprietary collection outlined a clear manifesto: an exploration of quiet luxury through gender-free / unisex, essential, and fluid garments. No ostentation—just a tactile sanctuary where raw materials merge with sartorial excellence

 

1. Material Philosophy: Pure Hemp & Raw Linen

In perfect harmony with the vision presented in Asia, the SS27 collection centers on the awareness of ancient natural fibers, expressed without artificial alterations:

  • 100% Pure Hemp: The beating heart of the collection. Used both in its undyed Natural Color state and with minimal finishes to enhance its three-dimensional texture, durability, and sustainability.

  • Breathable Slub Linen: Selected for its lively, organic texture that moves naturally with the body without constraint.

  • "Quiet" Details: Matte white mother-of-pearl buttons, concealed stitching, and minimal shapes. Garments stripped of the superfluous to let the nobility of the fabric and the precision of the cut shine.

2. Gender-Free Fitting & Fluid Patternmaking

Sartorial Feature

Visual Impact

Fluid Silhouette Generous volumes, dropped shoulders, relaxed fit.Effortless adaptability on both masculine and feminine forms

Deconstructed Collars Minimal band collars and soft camp collars.Visual clean lines and absolute neck comfort

The ESSENTIAL Shirt Iconic piece in pure hemp, timeless and seasonless.The contemporary uniform for minimalists

 

3. Color Palette: The Undyed Earth

In line with the aesthetic unveiled on the global stage, the collection embraces raw earth and untouched nature:

  • Neutral & Raw Tones: Natural ecru of undyed hemp, chalk white, and warm sand shades.

  • Organic Shades: Burnt sage, sun-dried stone, and low-water garment dyeing.

"Eklam is an invitation to slow down, feel the material, and wear the silence."

An offering crafted for international boutiques and B2B concept stores seeking an authentic, sustainable, and timeless Made in Italy narrative.